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Business Academy

DATES AND SESSIONS:

Wednesday, September 21:  Get Found on Google Search and Maps

Want to get found on Google Search and Maps? This presentation introduces Google My Business, a free tool to manage your business information across Google. It’s the easiest way to help your business be found online.

Download the slides     Download the guide

Additional Resources:
Google Business:gybo.com/business

Wednesday, October 19:  Grow Your Business Online

Learn the basics of how customers find your business online and how to promote your online presence with methods like search engine optimization (SEO) and online advertising. We also introduce tools to help you run your business online, including Google Analytics and Google Apps for Work.

Download the slides    Download the guide

Additional Resources:

Wednesday, November 16:  Promote Your Business with Adwords Express

AdWords Express can drive customers to your website, your “Google My Business listing”, or your phone. Learn how it works and get tips for creating effective ads.

Download the slides

Additional Resources:

AdWords Express Help Center: support.google.com/adwords/express/
AdWords Express Forum: en.advertisercommunity.com/t5/AdWords-Express/bd-p/AdWordsExpress#
YouTube: youtube.com/user/learnwithgoogle
Google Small Business Community: g.co/GSBC

Wednesday, December 14:  Set Goals With Google Analytics

What do visitors do on your website? This workshop shows you how to understand and measure customer behavior on your site. We show you how to set up measurement goals and use the data to make better business decisions and grow your business online.

Download the slides

Additional Resources:
Lynda.com* https://www.lynda.com/Google-Analytics-tutorials/Google-Analytics-Essential-Training/197523-2.html
*Subscription required. Holders of Anne Arundel County Public Library cards may access Lynda.com as a membership benefit. http://www.aacpl.net/lynda

Wednesday, January 18: YouTube Director & YouTube Ads (make your own business video)

YouTube Director for business is a free app that helps businesses easily make video to connect with customers on YouTube. It contains over one hundred templates that walk users step-by-step through the creation of their video. Once your video is complete, you’ll have the opportunity to promote it on YouTube with help from a video ads specialist. Video Ads on YouTube are a powerful way to reach new customers and share the story of your business in the way that only sight, sound and motion can convey. Businesses tell us that making video is difficult, and YouTube Director is one way we’re working to help every business make and use video to drive their business forward.
Any video uploaded to YouTube can be an ad. Video ads appear before other videos on YouTube, besides playing videos and in search result